How I got 20K followers on Linkedin in 12 months

Matteo Grassi
1 min readOct 7, 2022

Consistency is a massive asset.

I have attracted almost 20K followers in just 12 months

Here are the 3 simple things I did:

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Step 1: Test ideas

In January, I committed to post everyday

I started by taking notes in my note app and plan a post the day before its release

My 2 goals were simple:

1) See what content worked

2) Getting small wins to keep me motivated

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Step 2: Creating copywriting frameworks

By 6 I had achieved my goals.

But there was more to do if I wanted to unlock more relevant leads to my niche

So, I changed my strategy:

  • Broke down my content ideas
  • Planned on different days
  • Mixed personal stories with insights

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Step 3: Engaging with other

At the same time, I decided to start ramp up my engagement

The system I created for myself was simple:

  • Blocked 30 min per day to engage with others
  • Quality answers vs short snippets
  • Focus on building a network rather than just adding followers

Once I got a manageable framework, all I had to do was to use some tools to keep my systems on autopilot.

And this is how I reached almost 20K followers in just 12 months

Warning:

Content creation and social media take a toll on your mental health so use them wisely. More about how to manage your mental health in my next post. Hit the bell to stay tuned.

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Matteo Grassi

Matteo is the co-founder of Popup a no-code eCommerce platform, D.I.D.O a decentralised charity network and Anonhim a support group for men founders